We ask the client to give a presentation about the brand and the briefing and we ask a befriended agency to give a small inspiration session. At the end of the night we hand out the briefing to the YoungDogs.
On our website we post the briefing so YoungDogs that couldn’t make it to the briefing can still participate.
After one week, YoungDogs can send their first thoughts or questions to the board. This way we can guide them throughout the pitch.
After two weeks the YoungDogs enter their work via their profile on our website before 14:00. In video, jpegs or a PDF.
We ask the client and two or three different Creative Directors to judge the work. The board guides the session but does not participate in the actual judging.
YoungDogs have to be present during the result night.
The judges will announce the top 3. The winners (1st place) get to go to Cannes.