Samsung Results Night

On March 5th, The Young Dogs, in partnership with Samsung, hosted the much-anticipated results night to reveal the winners of the Samsung pitch. The event took place at NEEW Amsterdam's office space, attracting over 50 ambitious, creative minds eager to hear the outcome. The evening held high stakes, as the winners would earn their ticket to attend the Cannes Lions Festival in June.

The briefing focused on Samsung’s goal to educate consumers on the importance of leveraging the AI features across their diverse range of products - from washing machines to smartphones.

The winning entry, titled "Reclaim Your Time," was submitted by a dynamic duo well-known to the Young Dogs community: Marloes Hartsuiker and Willem Slegers. Their concept centered around the impact of daylight saving time, when we naturally lose an hour of our lives. In their campaign, Samsung's AI steps in to give that hour back - taking over the tasks you’d rather not do.

Marloes and Willem are our first winners of the 2024/2025 season who will be attending Cannes with the Young Dogs board in June. But who will be next?

Second place was awarded to Lily Macintosh and Jackson Edgecombe for their submission, "The Side Effects of Too Much Time." Their campaign cleverly used humor to explore the potential side effects of having too much free time, all made possible by Samsung's AI features.

Whilst third place was given to Willem Goedhart for his idea titled 'Alien Intelligence'. A really fun idea that plays on the idea Aliens from the highly developed planet of Era have decided it is time to share their exclusive AI technology with those on earth, saving them from inconvenience and helping them make their lives better.

A big thank you to Samsung, for their continued support throughout this process, as well as our guest judges Tim & Daniel from CHEIL and Glenn & Lukas from NEEW for the wonderful insights.

Make sure to keep an eye on our socials for any upcoming news about future pitches, maybe giving you the chance to win a trip to the sunny South of France with us in June!