BRIEFING
Albert Heijn is a leader in the supermarket business in the Netherlands. And being a leader comes with great responsibility, to do better for their people and - in this case - the planet. This is why AH decided to challenge our young dogs with a complex but incredibly interesting challenge: to help them find ways to cut down on paper and cardboard use in their stores. They needed creative ideas to turn their stores into the stores of the future.

PROCESS
After a cosy get-together at the AH studios in Amsterdam, we received a lot of great ideas on how to help Albert Heijn make their ambitious plans a reality. On result night, the client was very impressed by the quality of the ideas delivered by our network of young creatives.

RESULT
In the end, designer and aspiring concept creative Eva Lokhorst took home the gold with a beautifully executed deck. With an innovative idea led by led projections, Eva presented her concept ‘In a green daylight’, writing history for Albert Heijn without any paper or cardboard. An ingenious idea with lots of potential for Albert Heijn, who can now count one in-store and a brand new employee more to their beautiful brand. Albert Heijn saw the light!