WE WON THE 24H PITCH

By floorenlied

Belongs to pitch: IAmsterdam 24hrs pitch

I AMSTERDAMCyber Lion here we come!! Off to Cannes as thé Young Creative Cyber Team to represent the Dutch!! What an honour! It was more then worth the 24 hours of skype frustrations. (since one of us was already checking out Cannes during the pitch the world wide web was already our best friend ;-) )Brand: Amsterdam In businessConcept, Art Direction, Copy writingMay 2010Concept:People experience all the advantages of playful Amsterdam during the GDC by a real live videogame.THIS WORKS AS FOLLOWS:Visitors of the GDC will get a flyer telling them they can win an office in Amsterdam! There’s a big split-screen to play the game on the stand of I Amsterdam. They can choose a character, which is (real life) waiting for them in Amsterdam. He wears a webcam on his head so they can precisely navigate him. They communicate with them via controllers. They’ll get questions and assignments to be fulfilled. These all have to do with the gaming industry in Amsterdam. Their character will do what they ask him to unless he doesn’t have enough energy, money and time; in that case you’re game is over. If a visitor succeeds to find the free office he’ll own it! When the exhibition in Cologne is over it will run online until someone owns the office.Big screen at the fair in Cologne

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