Belongs to pitch: Eurobest spoedpitch
How can we reach the creative community
with a guerilla ‘on-the-street’ marketing campaign (max €1000)
that puts the Eurobest brand personally and professionally in the market
and encourage this community to find out more about the Festival and
then register to attend?
Creative’s are curious persons, which
tries to get the best out of everything. There is no “no” is their
vocabulary because everything is possible.
The Big Idea is based about being creative
to get the boat out from a glass bottle. In the glass bottles lays a
giant card and they are strategic placed where the local creative community
work, live and socialize.  For example: in the front of the entrance,
in a restaurant (Loetje), by the lunch in their own office, in a meeting
room or outside at the parking place. The trigger is that creative people
are curious and try all possible ways to get the card out of the bottle.
They ask colleagues; watch the Internet or tweet for a solution. The
big trick is to get the card out of the bottle without breaking the
glass. It is off course a option, but not the brightest. The content
of the card contains a call-to-action. “Improve your skills. Get your
access pas at www.eurobest.com”. Eventually they come to learn using one
way behind which the best solution is.