Pitch deadline:

Eurobest

By vandekooij

Belongs to pitch: Eurobest spoedpitch

Challenge

How can we reach the creative community
with a guerilla ‘on-the-street’ marketing campaign (max €1000)
that puts the Eurobest brand personally and professionally in the market
and encourage this community to find out more about the Festival and
then register to attend? 

Insight

Creative’s are curious persons, which
tries to get the best out of everything. There is no “no” is their
vocabulary because everything is possible. 

Solution

The Big Idea is based about being creative
to get the boat out from a glass bottle. In the glass bottles lays a
giant card and they are strategic placed where the local creative community
work, live and socialize.  For example: in the front of the entrance,
in a restaurant (Loetje), by the lunch in their own office, in a meeting
room or outside at the parking place. The trigger is that creative people
are curious and try all possible ways to get the card out of the bottle.
They ask colleagues; watch the Internet or tweet for a solution. The
big trick is to get the card out of the bottle without breaking the
glass. It is off course a option, but not the brightest. The content
of the card contains a call-to-action. “Improve your skills. Get your
access pas at www.eurobest.com”. Eventually they come to learn using one
way behind which the best solution is.

Images/PDFS with this case:

friends

  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo