I Amsterdam/amsterdam in Business: winning entry Young Creatives Print
Belongs to pitch: IAmsterdam 24hrs pitch
The gaming industry is happening in Amsterdam. So why bother to stay in
Keulen (3 day gamer-developers conference) or anywhere else for that matter. Let’s go to Amsterdam!
start with a guerrilla stunt, followed by a print campaign and a viral/
commercial. Images below can be used as both print and film/ viral.
Concept Print/Viral: Heroes from the Gaming world will be so enticed by the creativity and innovativeness of Amsterdam that not only will they not want to be at the conference but they will step into the real world and use any means possible to get to Amsterdam.
Day 1 (16-8-10)
bus will be standing in front of the conference centre. Free bus
tickets to Amsterdam will be handed out because thats where the gaming industry is
one is going to take the bus, because they will be attending the
conference. The ones who do will get a tour ala ‘Guerrilla games.’Of
course, on the bus ticket will be information about Amsterdam as the
Gaming Capital introduced and maintained by I Amsterdam and Amsterdam
Day 2 (17-8-10)
On the second day, game heroes
changed their mind. They still want to go to Amsterdam. But missed the
bus. On the street they will be collecting money for a train ticket, by
performing street theatre (busking, making crappy rope jewellery,
miming, etc).A sign in front of them says: “Desperately seeking a
creative challenge”, or “in dire need of regeneration”, or “searching
for a better online connection”, “need a fresh perspective”, followed
by: “Please spare a few Euros for a ticket to Amsterdam.”
Day 3 (18-8-10)
heroes from various aspects of the gaming world (who did not collect sufficient funds)  will be standing next to the road in and around
Keulen and in front of the conference centre, trying to hitchhike to Amsterdam.
A sign says: “Gaming is happening in Amsterdam, please give me a ride.”
Paul-Michael Wood  & Thomas Le Gras