Case: Skistuds; youths winter vacations

By PaulWood

Belongs to pitch: SkiStuds

Challenge:

Come up with a guerrilla campaign to attract the attention of students
( ages 15-23 ) for one of the all in package winter vacations provided
by Skistuds.

Solution:

Skihutdoors, placed/fastened against buildings throughout the major
student cities and close to universities with speakers behind them that
blast out apres-ski hits and the sounds of partying people all night
and day and with light shining through under the door. The doors will
be sealed shut and the only way to “sneak a peek” will be to look
through the letterbox or viewing-hole, only to see the Skistud’s logo
and website.

we will also leave polaroids by the doors and throughout the city
showing scandalous, fun and memorable moments experienced during some
of the trips. On the back will be a little message written by someone
about how awesome that night/day was with the skistuds logo under it.

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