Pitch deadline:

But first...

By evanota

Belongs to pitch: Nescafe

We all know the famous coffee quote ‘But first coffee!’. It’s everywhere. On our Insta feed, your best friends T-shirt. And your bosses mug. But guys come on, first things first right?

Insight
If we always put coffee first, one day there‘ll be no coffee at all.

Idea
That’s why we want to start a movement to put the farmers, the planet and the coffee communities first. We have to respect them because without them...
...there will be no more coffee.

How
We’ll create a webshop filled with a line of ‘but first coffee’ merchandise. Of course all super sustainable. But… with our own statements. So wear or use the merchandise and show some respect.

But… where is all the money going?
Of course to the farmers, the planet and the communities. The fairtrade foundation/Max Havelaar.

Images/PDFS with this case:


Videos attached to this case:

But first...

friends

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