By fadisulaiman

Belongs to pitch: ABN AMRO

How might we connect ABN AMRO as a brand to sustainability through a fact-based PR stunt?

Great ideas don’t always come from highly-praised people. With an uncertain future, most people seek the security of a job instead of taking risks to start something much more meaningful than a 9-5 affair.

We plan for a café to be empty one day and put up a sign from the barista who has ditched her work to chase her dream of starting a sustainable business with the help of ABN AMRO. We capture the on-ground reactions using hidden cameras and then combine the footage with social media reactions in a video we circulate online.

Images/PDFS with this case:


  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo