Pitch deadline:

ABN AMRO: ABSENT BARISTA

By fadisulaiman

Belongs to pitch: ABN AMRO

THE BRIEF
How might we connect ABN AMRO as a brand to sustainability through a fact-based PR stunt?

THE INSIGHT
Great ideas don’t always come from highly-praised people. With an uncertain future, most people seek the security of a job instead of taking risks to start something much more meaningful than a 9-5 affair.

THE IDEA
We plan for a café to be empty one day and put up a sign from the barista who has ditched her work to chase her dream of starting a sustainable business with the help of ABN AMRO. We capture the on-ground reactions using hidden cameras and then combine the footage with social media reactions in a video we circulate online.

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