Eurobest: Amsterdam 2009

By thomaslegras

Belongs to pitch: Eurobest spoedpitch

Challenge:

Inform young creatives in Amsterdam that Eurobest is in town with a
low-cost guerrilla campaign.

Solution:

Use the many empty buildings in the close vicinity of all well known
ad agencies, web designers, communication specialists, creative
schools, fashion & design studios, etc. in Amsterdam and put up
fake signs claiming they have been sold or rented out to new companies
of the same trades. Each company is a speaker at the Eurobest Awards,
which will become apparent when they visit the only lead they will
have:  www.the(euro)bestinamsterdam.com

This is a link to a fake real-estate agency. Each sold/rented building
on display is a link to that specific speaker on the Eurobest site.

Images/PDFS with this case:

friends

  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo