Bring food to life

By tomsippie

Belongs to pitch: Vodafone

Minimum two pieces of fruit and 100 gram vegetables. That’s what 4 year old kids need on a daily base. Most of the parents can't get it done, it’s what 1100 parents mention in a dutch research report of the CBS. These percentages do not improve as children grow older.

Vegetables are mainly the last bites that stay behind on a child’s plate. How can we make kids enjoy cleaning their plates?

By bringing their food to life. Literally.

We make smartphones recognise cutlery.
We use AR to turn forks and spoons into playful bites.

This is how we enhance family moments in a playful way.

What’s the role of the network?
Important for the success of Augmented Reality, is a constant, high quality of network connectivity. New AR apps ask a lot from the available bandwidth, so a stable 4G network is necessary for a working application.

Images/PDFS with this case:


  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo