Travel series

By nickvwagenberg

Belongs to pitch: Booking.com

Booking.com is the world’s leading online travel agency
connecting travellers with the widest variety of places to stay.

But one group is missing: Generation Z.
They’re a generation that grew up behind screens,
they live online, but they don’t book their trips at booking.com

Gen Z spends more than 9 hours a week watching series online. So, they only really experience the beauty of the world through their screen.

Until now…

Booking.com introduces: TRAVEL SERIES

Instead of searching for a destination,
you can now travel to your favourite series.

At booking.com you can now search for your favourite series. All the famous places that might have caught your eye, you can now visit, or even stay at. So from hotel to guesthouse and everything in-between
you can walk in the footsteps of your favourite characters. 

But how do we promote this new feature?

Today, even trailers of a new season go viral. This is where we come in. When people are looking for new footage of their favourite series, we’ll be there.

We’ll use tactically placed banners at IMDB, Rotten Tomatoes & other movie sites. We’ll use Social ads on Facebook, and book pre-rolls before trailers.

All communications lead back to booking.com
where Gen Z can book their personalised trip.

The Booking.com Travel Series
Stop watching, start seeing.


Videos attached to this case:

Booking.com Travel Series

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