ADIDAS MARATHON MODE
During our internship at 180 Amsterdam we got a brief to make the adidas marathons a richer experience for the runners.
Therefor we created an online preparing experience. By partnering with Google Street View we offered the runners an opportunity to get tips about the route by celebrity runners and the adidas real-time-coach: miCoach.
On the route we hid some eastereggs. If you found them you would win a miCoach device or the best on-route-view for your friends and family.
Via the adidas Running Facebook we spread the word about the online experience.
This experience is used as a platform for several marathons like the Boston, London and Berlin marathon. Enjoy the experience here. (switch region to US for Boston and UK for London if it doesn't display)