By Niels_en_Pascal

During our internship at 180 Amsterdam we got a brief to make the adidas marathons a richer experience for the runners.

Therefor we created an online preparing experience. By partnering with Google Street View we offered the runners an opportunity to get tips about the route by celebrity runners and the adidas real-time-coach: miCoach.

On the route we hid some eastereggs. If you found them you would win a miCoach device or the best on-route-view for your friends and family.

Via the adidas Running Facebook we spread the word about the online experience.

This experience is used as a platform for several marathons like the Boston, London and Berlin marathon. Enjoy the experience here. (switch region to US for Boston and UK for London if it doesn't display)

Images/PDFS with this case:

Videos attached to this case:

Adidas Streetview Marathon Mode


  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo