Pitch deadline:


By tomsippie

Belongs to pitch: Knab

Inspire millennials and young starters to join Knab.

Young starters are always on the move. They depend on public Wifi-spots to get in contact with clients and get their work done. When you connect to a public Wifi-spot, privacy is a big issue. Criminals can easily get acces to your personal data. Knab wants to provide you with tools for smart and safe online banking.

We introduce:

A safe connection to online banking. On a (mobile) site we’ll show each Knab Wifi-spot around the city. Every print ad will be located in an area where te safe Wifi-service is available. Why? Because Knab cares about privacy when it comes to online banking. Clients get access with their Knab account, for other users of the Wifi-service a nice experience of the benefits of Knab pops up.

By using a VPN (Virtual Private Network), it's possible to use a hotspot connection in a safe way. A VPN is a private network that uses a public network (usually the internet) to connect remote sites or users together. Among other things, a VPN encrypts the data that the user receives and transmits via for instance a hotspot. This means that, even if a hacker succeeds in intercepting data, it's impossible for the hacker to read the data.

Public Wifi-spots are not secured enough for online banking. With our Knabspots we provide a safe connection for young starters on the move. We make a huge step for people who work in open spaces by providing them with a safe and convenient way of banking. Knab has to team up with a VPN provider to develop this idea, a "win-win" situation.

Some extra information:

Images/PDFS with this case:

Videos attached to this case:



  • XXS logo
  • DDB & Tribal Amsterdam logo
  • Artbox logo
  • Eigen Fabrikaat logo
  • Made For Digital logo
  • The Boardroom logo
  • Etcetera logo
  • TBWA logo
  • MediaMonks logo
  • Dawn logo
  • Roorda logo
  • 51 North logo
  • Youngworks logo
  • Flexfirm logo
  • Selmore logo
  • Ogilvy logo
  • Havas Lemz logo
  • ConspiracySinc logo
  • Achtung logo
  • brandbase logo
  • Result logo
  • Energize logo
  • Smoke&Mirrors logo
  • Mensch logo
  • Influencer Marketing Agency logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Leo Q logo
  • The Odd Shop logo
  • Capitola logo
  • Captcha logo
  • Lemon Scented Tea logo