Bedtime Stories

By tomsippie

Belongs to pitch: Vodafone

Case film:

Beauty standards have changed since the introduction of front cameras on smartphones. Social media became a big influence on the way people regard themselves in comparison to the more popular accounts in their feed. But selfies are originally known to serve as a way to express oneself, for other people. It's a way of expressing who you really are, not simply by your looks or by your actions, but merely by what you're feeling. It's human to express what we’re feeling.

What if a frontcamera can solve a social issue. When a parent is separated from their child, due to a divorce or traveling for a job, they miss each other. Especially before they are going to sleep.

What if you can combine this feeling with a possibility to share emotions and teaching the beauty of reading.

Introducing Vodafone Bedtime Stories.

Bedtime Stories are important for a parent-child relationship because you’re spending time with each other, and new stories also lead to new perspectives for a child.

How it works: Both child and parent need a mobile device with a frontcamera, by using facetracking the child sees it’s parent change into the characters of the story (think of the snapchat filters, it really works)

The parent is just reading the text from the screen and can see it’s child. The child sees it’s parent telling a story and sees different characters appearing on it’s parents face.

The stories can be told by using an app.

To promote "Bedtime Stories" a short movie can be made by a real situation where a parent had a busy job or lives in another country due work or a divorce. To generate more emotional respons older people can register to the platform to tell bedtime stories to kids in an orphanage.

A short summary
Problem: Parents should not be separated from their childs.
Inspire: An app can be made and emotional short movies can be shared to promote telling stories.
Activational: People can download the app or register to tell stories to kids in an orphanage.

Videos attached to this case:

Bedtime Stories Casefilm


  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo