Belongs to pitch: Amnesty International
This year the Olympics are being held in Rio de Janeiro. When we see images of the Olympics it looks amazing. But there is a lot that the IOC doesn’t want you to see.
In the frame of the cameras, the image is perfect, but behind that image there is a lot of cruelty.
We want to use the new technology that combines 360-degree camera footage with the gyroscope of your phone. Now you can turn your phone and choose your own frame.
On your phone, you see a movie of the Olympics, but when you turn your screen, you see the thinks that are hidden from you. Like dangerous work conditions, or thinks that are unethical, or child labour.
Look away, and see what they don’t want you to see.