Small bites, Big memories
Belongs to pitch: Kinder
Kinder marks small, memorable moments from your childhood. We all like to share stories from our childhood and kids like to hear stories about their (grand)parents childhood.
In this campaign, Kinder becomes a conversation starter for stories about our childhood.
BIG IDEA: Relive, share and create childhood memories (with your kids)
TAGLINE: Small bites, Big memories
During the entire year, Kinder recreates one special childhood memory per country. This way, memories are relived and shared in a special way.
Kinder creates ways for adults and parents to share stories about their childhood, but also creates ways for kids to captures moments now, so they can relive them in the future. That's what the event is all about.