Pitch deadline:

Knorr & Ster Extra - Knorr Challenge the Chef

By Raphael

Belongs to pitch: Knorr x Ster Pitch

RATIONALE

Everyday mothers struggle with the decision what to cook for dinner. However what ends up on the dinnertable depends on what ingredients they already have at home. How can Knorr capitalize on that moment and help mothers cook a dish they love with the ingredients they have? By showing mothers that no matter what’s in their fridge with Knorr they can turn it into a lovely dish.

KNORR CHALLENGE THE CHEF

With the Knorr ‘Challenge the Chef’ campaign mothers can interact with the Knorr tv commercials and challenge the chef to prepare a lovely dish with ingredients they provide.

Images/PDFS with this case:


Videos attached to this case:

Knorr Challenge the Chef

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