Pitch deadline:

Ster Extra: Knorr W4D

By Jaap

Belongs to pitch: Knorr x Ster Pitch

First, my apologies, I'm new here on JongeHonden: I assumed I could hand in a PDF-document. This is why my presentation is now divided into several images.

Please open the first image and have a look through the presentation by clicking on the arrows in the bottom left corner. And don't worry: it's possible to see all the slides in 2 minutes and meanwhile understand the concept.
Next time I'll make a video out of slides ;)

CONCEPT DESCRIPTION

Ster Extra Premium steps:
1. Take a look at the Knorr website for more inspiration
2. Guess a non-existing Knorr combination to win a Knorr week kit

Game on Knorr website:
The game is ‘exclusively’ for Ster Extra users: it starts during the tv commercial and the game is available for only 30 minutes.

By showing interesting and surprising Knorr dishes during the game, the consumer possibly starts exploring non-common combinations with the vegetables she has available.

By displaying Knorr recipes every time an user guesses an existing Knorr combination, the consumer will become more familiar with the wide variety of all the possibilities Knorr offers. Possibly, the users appreciation for Knorr will raise every time an interesting non-common dish option is shown.

The game will be integrated in the normal Knorr website.
In this way, people will possibly stay on the Knorr website to keep searching for other interesting recipes.

Images/PDFS with this case:

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