3FM SERIOUS GIGS
To engage listeners with 3FM’s activities on radio, festivals and online, we created the theme ‘Get Serious’. A theme based on their familiar pay-off ‘Serious Radio’. This is applied to initiatives where people can participate in.In the first part of this image campaign, Serious Gigs, we let listeners be part of 3 unique pop-up concerts by artists who are closely related to 3FM.Clues about who will be playing where, are given on radio and online. Getting there will make you part of the TVC shoot at the gig.This campaign is still running here.