ONE WAY RUNWAY
O’Neill introduced the Superkini, a bikini that stays in place when you don’t. But every girl that heard or saw about the bikini didn’t believe this. So we convinced them by experience with the One Way Runway.
A runway on a cliff in ibiza, where 12 lucky models had to jump into the ocean at its end. Underwater cameras registered live if it stayed in place or not. To end up on the Runway the girls had to upload their photo to Facebook and gain as much votes as possible. The 12 with the most votes were invited to take the Superkini to the test. From these 12 girls one was selected to become the face of O’Neill 2012 and got a contract at Next model management.
Quite some girls created their own youtube videos in order to get more like this one and this one for example.