By Niels_en_Pascal

Vodafone is introducing fixed fiber services for the first time in The Netherlands in a small town called Roggel. Fiber transports data with the speed of light and Vodafone wanted to see if this village was ready for such speed. To measure this we challenged them to a contest of speed with Vodafone’s fastest; Jenson Button. In the Grand Prix of Roggel the fastest of Roggel took on the fastest of Vodaone in a race through the village. Roggel in a F1 Simulator equipped with a 3D version of Roggel, Jenson Button through the streets with his world championship winning F1 Mc Laren Mercedes.As Roggel has little over 4000 residents we couldn’t possibly invite the whole of The Netherlands. Therefore we made a documentary regarding the whole event from Roggels preparation of speed to their race with Jenson Button. Here.

Images/PDFS with this case:

Videos attached to this case:


Grand Prix van Roggel Case



  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo