KPN

Deadline: 26 Jan 2017

Brief

After ending the Hi brand in 2015, we chose a rejuvenation strategy for KPN (without alienating the elderly), to show that the KPN brand is there for young people as well. As KPN we face the challenge to expand our core brand features sound, reliable and qualitative with youthful, aspirational and energetic. We want to reach out to young people and as KPN we want to become more likeable by being present fysically in a proper and relevant way. The festival is one of the places where we can activate and reach young people.

 

Participating dogs

HannahMulder SamuelFender wlvdm Ryan Jolien_Ewa BerberReykers DieuwertjeM meesubachs SharondeGraaf Milan BendeKovel ejmitch Helen Cas ERVIN_CAS Melvin_Sterk TawabG Renske_ Raphajel ThomasAmber ManonVerdoorn Tomas_Lievense justinboot nicktjerks lisawals Basdb2 niekvanbeek Mariska_Stapel dorislaging LJ LuukSimonse roel Ikbenbarry Randy33 Saar Bonnie_Clyde Luuk_van_Velthoven jeffry_de_ridder LunaHuijgen Daanhaak NTRNS96 marceloz dekeukentafel lisasundberg ilonkavb darylfransz evelienevamaria Dieuwertje PattiMaria MariusJasper Sten_ RickGerrits Bobino maxanthony JDV

friends

  • XXS logo
  • DDB & Tribal Amsterdam logo
  • Artbox logo
  • Eigen Fabrikaat logo
  • Made For Digital logo
  • The Boardroom logo
  • Etcetera logo
  • TBWA logo
  • MediaMonks logo
  • Dawn logo
  • Roorda logo
  • 51 North logo
  • Youngworks logo
  • Flexfirm logo
  • Selmore logo
  • Ogilvy logo
  • Havas Lemz logo
  • ConspiracySinc logo
  • Result logo
  • brandbase logo
  • VIRTUE (the creative agency by VICE) logo
  • Energize logo
  • Smoke&Mirrors logo
  • Mensch logo
  • Influencer Marketing Agency logo
  • Boomerang Agency logo
  • Leo Q logo
  • The Odd Shop logo
  • Capitola logo
  • Captcha logo
  • Lemon Scented Tea logo
  • Achtung logo