KPN

Deadline: 26 Jan 2017

Brief

After ending the Hi brand in 2015, we chose a rejuvenation strategy for KPN (without alienating the elderly), to show that the KPN brand is there for young people as well. As KPN we face the challenge to expand our core brand features sound, reliable and qualitative with youthful, aspirational and energetic. We want to reach out to young people and as KPN we want to become more likeable by being present fysically in a proper and relevant way. The festival is one of the places where we can activate and reach young people.

 

Participating dogs

BerberReykers meesubachs SharondeGraaf wlvdm Ryan Milan BendeKovel ejmitch raoulinroffa Cas ERVIN_CAS ilonkavb lisasundberg Melvin_Sterk TawabG ThomasAmber lisawals LJ LuukSimonse Basdb2 niekvanbeek Mariska_Stapel dorislaging MariusJasper Dieuwertje PattiMaria Ikbenbarry Randy33 LunaHuijgen Saar Daanhaak NTRNS96 Rochelle_van_Dinter marceloz Luuk_van_Velthoven nthnrs dekeukentafel Bonnie_Clyde ManonVerdoorn Tomas_Lievense DieuwertjeM darylfransz TomdeHooge Jolien_Ewa justinboot nicktjerks Renske_ Raphajel RickGerrits Bobino roel maxanthony JDV

friends

  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • XXS logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • Eigen Fabrikaat logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • Youngworks logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • 51 North logo
  • Havas Lemz logo
  • Achtung Mcgarrybowen logo
  • Wolfstreet logo
  • L'eau logo
  • Energize logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo
  • Capitola logo
  • Lemon Scented Tea logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Mensch logo