KPN

Deadline: 26 Jan 2017

Brief

After ending the Hi brand in 2015, we chose a rejuvenation strategy for KPN (without alienating the elderly), to show that the KPN brand is there for young people as well. As KPN we face the challenge to expand our core brand features sound, reliable and qualitative with youthful, aspirational and energetic. We want to reach out to young people and as KPN we want to become more likeable by being present fysically in a proper and relevant way. The festival is one of the places where we can activate and reach young people.

 

Participating dogs

wlvdm Ryan Milan BendeKovel BerberReykers ejmitch raoulinroffa ManonVerdoorn Tomas_Lievense Cas ERVIN_CAS ilonkavb lisasundberg ThomasAmber Melvin_Sterk TawabG lisawals LJ LuukSimonse Bonnie_Clyde Basdb2 niekvanbeek Ikbenbarry Randy33 Mariska_Stapel dorislaging LunaHuijgen Saar MariusJasper NTRNS96 Rochelle_van_Dinter marceloz Dieuwertje PattiMaria dekeukentafel meesubachs SharondeGraaf Jolien_Ewa DieuwertjeM darylfransz TomdeHooge Luuk_van_Velthoven nthnrs Daanhaak justinboot nicktjerks Renske_ Raphajel RickGerrits Bobino roel maxanthony JDV

friends

  • DDB Unlimited logo
  • Made For Digital logo
  • The Boardroom logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • 51 North logo
  • SuperHeroes logo
  • Born05 logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • VIRTUE (the creative agency by VICE) logo
  • Roorda logo
  • Capitola logo
  • Sunshine and sausages logo
  • Alfred logo
  • ARA logo
  • Wolfstreet logo
  • Eigen Fabrikaat logo
  • Lemon Scented Tea logo
  • Mensch logo
  • &samhoud media logo
  • L'eau logo
  • Energize logo
  • Today is Canday logo
  • Joe Public logo
  • Sizzer logo
  • Unbranded logo
  • Isobar logo
  • Leo Q logo
  • The Odd Shop logo