KPN

Deadline: 26 Jan 2017

Brief

After ending the Hi brand in 2015, we chose a rejuvenation strategy for KPN (without alienating the elderly), to show that the KPN brand is there for young people as well. As KPN we face the challenge to expand our core brand features sound, reliable and qualitative with youthful, aspirational and energetic. We want to reach out to young people and as KPN we want to become more likeable by being present fysically in a proper and relevant way. The festival is one of the places where we can activate and reach young people.

 

Participating dogs

BerberReykers meesubachs SharondeGraaf wlvdm Ryan Milan BendeKovel ejmitch raoulinroffa Cas ERVIN_CAS ilonkavb lisasundberg Melvin_Sterk TawabG ThomasAmber lisawals Mariska_Stapel dorislaging LJ LuukSimonse Jolien_Ewa Basdb2 niekvanbeek Ikbenbarry Randy33 LunaHuijgen Saar Daanhaak NTRNS96 Rochelle_van_Dinter marceloz Bonnie_Clyde Dieuwertje PattiMaria dekeukentafel ManonVerdoorn Tomas_Lievense DieuwertjeM MariusJasper darylfransz TomdeHooge justinboot nicktjerks Renske_ Raphajel RickGerrits Bobino roel maxanthony JDV Luuk_van_Velthoven jeffry_de_ridder

friends

  • DDB & Tribal Amsterdam logo
  • Made For Digital logo
  • The Boardroom logo
  • XXS logo
  • dept logo
  • Dorst & Lesser logo
  • Qontentmatters logo
  • Artbox logo
  • Eigen Fabrikaat logo
  • SuperHeroes logo
  • TBWA logo
  • 180Kingsday logo
  • MediaMonks logo
  • Dawn logo
  • Ogilvy logo
  • Fitzroy logo
  • Boomerang Agency logo
  • Youngworks logo
  • VIRTUE (the creative agency by VICE) logo
  • Flexfirm logo
  • Roorda logo
  • 51 North logo
  • Havas Lemz logo
  • Achtung logo
  • Energize logo
  • L'eau logo
  • Born05 logo
  • Isobar logo
  • Alfred logo
  • Leo Q logo
  • The Odd Shop logo
  • Capitola logo
  • Lemon Scented Tea logo
  • Result logo
  • ARA logo
  • Sunshine and sausages logo
  • Wolfstreet logo
  • Mensch logo