Knabspots

Hoort bij de pitch: Knab

Brief
Inspire millennials and young starters to join Knab.

Insight
Young starters are always on the move. They depend on public Wifi-spots to get in contact with clients and get their work done. When you connect to a public Wifi-spot, privacy is a big issue. Criminals can easily get acces to your personal data. Knab wants to provide you with tools for smart and safe online banking.

We introduce:
Knabspots

A safe connection to online banking. On a (mobile) site we’ll show each Knab Wifi-spot around the city. Every print ad will be located in an area where te safe Wifi-service is available. Why? Because Knab cares about privacy when it comes to online banking. Clients get access with their Knab account, for other users of the Wifi-service a nice experience of the benefits of Knab pops up.

By using a VPN (Virtual Private Network), it's possible to use a hotspot connection in a safe way. A VPN is a private network that uses a public network (usually the internet) to connect remote sites or users together. Among other things, a VPN encrypts the data that the user receives and transmits via for instance a hotspot. This means that, even if a hacker succeeds in intercepting data, it's impossible for the hacker to read the data.

Public Wifi-spots are not secured enough for online banking. With our Knabspots we provide a safe connection for young starters on the move. We make a huge step for people who work in open spaces by providing them with a safe and convenient way of banking. Knab has to team up with a VPN provider to develop this idea, a "win-win" situation.

Some extra information:
http://nieuws.creativevenue.nl/jcdecaux/jcdecaux-ontvangt-prijs-voor-de-uitrol-van-small-cells
https://www.privateinternetaccess.com/pages/public-wifi-security/

Beelden bij deze case:

Knabspots
Knabspots

Videos bij deze case:

Knabspots

https://vimeo.com/208116224

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