1 in 10 people under 18 has to deal with cyberbullying. For them this is painful and embarrassing, so they won’t tell anybody which allows the bullying to continue. It mostly occurs in school and it's time to put a stop to it.
So to create a safe environment around schools Vodafone develops a device that scans all outgoing messages for certain hurtful word combinations. This allows schools to unmask bullies so they can finally deal with them.