Beachmasters Blurshirt

CHALLENGE

Create awareness for Beachmasters, a party-hard youth travel agency.

SOLUTION

The Beachmasters Blurshirt. A give-away for all the youngsters
traveling with Beachmasters. If a picture of the shirt gets uploaded to
Hyves (a popular social network in the Netherlands), the special print
wil be recognized automatically and the wearer of the shirt will be
blurred beyond recognition.