Deadline: 26 Jan 2017
After ending the Hi brand in 2015, we chose a rejuvenation strategy for KPN (without alienating the elderly), to show that the KPN brand is there for young people as well. As KPN we face the challenge to expand our core brand features sound, reliable and qualitative with youthful, aspirational and energetic. We want to reach out to young people and as KPN we want to become more likeable by being present fysically in a proper and relevant way. The festival is one of the places where we can activate and reach young people.